With the increasing use of mobile technology it is crucial to create the ultimate viewing experience for users surfing the web on smart-phones, tablets or other mobile devices. It is important to design sites that maintain content integrity and functionality allowing the site visitor to enjoy their experience.
Benefits of responsive design include the ease of search engine optimization, easier to maintain, and a better viewing experience. It is crucial to integrate responsive design, because there is an increasing move towards mobile technologies and other technologies for viewing the web. Consumers are now using their mobile devices for entertainment, searching, and purchasing, which is why business benefit from having a website that is responsive.