It’s all about YOU and your BLOG. Help us help you.
As you might imagine, we subscribe to different experts’ blogs who write about the topic of marketing, blogging, content creation, SEO etc. We came across a story to share:
Having an effective blog is not just about knowing your audience. It’s also about listening to your audience. You must listen to your audience because they will tell you what they want to hear and when they want to hear it. A good example of a company that did this is Yale Appliance, a kitchen appliance company. The owner, Steve Sheinkopf, has trained his staff members to carefully listen to their customer’s questions as potential blog posts. In doing so, they’ve been able to lead the race in the information their customers want by answering customer questions on their blog before their competitors and instead of letting other review sites produce this information.
So what were the results of this fast and timely approach? Yale Appliance’s site visitors nearly tripled in a year, and they garnered some of the top spots in Google search results for several keywords.
Fast curation doesn’t mean you don’t spend the necessary time and thought to gather, organize and provide news and information that relates to your audience with your added voice and unique insights included. It means you want to be the first source to put this information online. Being the first makes you a powerful source within your industry, a thought leader, and means your audience (and sometimes others) continually come to your site when they have questions. It’s also good for you from an SEO standpoint. ~ http://www.jeffbullas.com
IF YOU ARE WORKING WITH US on YOUR BLOG, please share with us the questions/stories that your customers share as the months go on. Together, we can create a very interesting place for consumers and potential consumers to visit and refer/share. But it will take effort from all of us so any time you can send us feedback from your front line, it will help our efforts.
4. Your blog positions you as an expert. Each new post builds your credibility as an expert in your field. No other medium offers you this much free, unlimited space to communicate with readers.